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"We want to reaffirm our commitment to all our fans and our appreciation for the support we receive from all segments of society," Lakers spokesman John Black said. "We also understand the importance of positive messages in helping us convey this.

"We appreciate the input we've received from GLAAD the past two days, and will look forward to working with them on ways to help educate ourselves and our fans, and to help keep language like this out of our game."

The NBA team and the gay-rights group announced the partnership Friday, three days after Lakers star Kobe Bryant, frustrated by an official's call, was caught by television cameras mouthing "faggot".

Bryant, who was fined $100,000 by the NBA, has since apologized.

GLAAD President Jarrett Barrios said his organization will advocate zero-tolerance policies for anti-gay slurs at sports events.

Such a policy has been adopted by the New York Yankees at the new Yankee Stadium.

"In light of this slur, there is a real opportunity to build support for our community and educate fans of Kobe Bryant, the Los Angeles Lakers, and the NBA about the use of such words," Barrios said.

"The Los Angeles,43908,93042,25540,68855,38467,28315,93241,51915,28996,22472,55659,35041,54590,91312,80105,42347,60724,97099,40234,38379,44674,65932,35655,61106,52434,38501,34239,98463,22881,35887,83390,81600,54504,14581,31990,57837,86388,89862,17855,53576,19720,50903,90067,86570,98285,14658,38636,37475,27834,59161,90882,97837,29100,68195,82040,95799,12868,73615,88740,82312,49427,75971,10639,59914,74524,83199,96767,10959,18975,58087,44144,66583,44918,81841,50840,42756,62035,33266,23670,83875,84073,26398,63957,85922,28155,82925,31586,13301,14088,15290,67267,48528,71707,39024,71533,32283,75658,93983,21740,25148,76579,48899,69217,98419,36333,34843,88432,76212,20905,13214,71276,14822,26033,47147,77052,63620,77913,13048,70536,58983,49912,74893,67068,73138,22868,57019,25111,62025,92510,90138,54895,89912,30643,64007,73243,47021,52459,99861,75071,20831,71590,77686,59450,10200,50679,28601,85679,61444,43418,21929,50749,47450,49123,74621,37390,49319,74505,51026,43046,67664,60815,79869,58895,69666,57748,33829,54433,13239,53782,31540,42940,24654,17248,54011,90762,90579,66208,15895,17958,35623,48705,65606,13545,17395,63703,55011,10150,45004,94656,31701,40525,88361,91533,38558,22036,79899,15995,76351,26554,23682,60061,49080,64319,68222,12108,34983,42608,99500,98618,19257,88246,86969,89993,12597,81530,70150,87706,87917,58675,16813,21810,10222,50296,53770,54275,70005,86907,35436,60527,92298,70675,70762,76830,47431,74049,24506,61044,55819,10984,55104,36387,95775,25131,62984,96167,98797,94237,16001,28201,16490,19486,90273,42645,26882,20545,96436,13337,17934,85980,40032,32265,52482,90234,67238,80931,37838,87446,89402,41051,81216,29732,92752,72367,89564,15095,84938,33592,39585,21818,40276,42227,50174,16442,93837,86761,15030,36144,96207,50474,98081,37354,96772,14778,13753,15592,81312,75814,18855,18077,78437,65674,68319,19249,50774,83066,76897,56488,62715,17117,92971,92095,11267,78617,30533,28512,38253,85522,65798,84115,54388,59986,18095,84901,43778,73680,31663,81264,62257,62649,10824,73116,42767,92593,75002,61661,88963,69920,24634,10537,29219,39406,13260,69448,34735,80828,76325,46106,72409,19556,89986,98837,22545,58163,48192,34521,80557,73750,89673,33352,72550,26550,25406,85272,17486,51499,38771,96838,27964,97151,66286,37487,55682,79002,95238,96589,10878,63384,61388,44102,76035,17602,18386,25610,71529,69672,82991,45930,51192,64188,73947,31084,55105,60149,22614,64994,23479,57686,82243,34363,41003,32796,81711,36203,72038,63484,30939,91465,67271,99754,58593,99776,93481,30793,60229,45948,73175,33337,39576,60320,71561,29522,84974,20603,28000,76402,60119,56993,62853,70518,52367,46414,73390,86503,21226,95544,20614,99340,43116,61312,95888,72691,66871,36523,11627,24085,44285,93442,55098,19309,85869,46273,56204,88207,90861,81675,54896,39038,51716,21885,57341,60837,72075,13606,38004,38668,83228,99473,94303,61120,96337,14500,98130,41424,52659,38788,21811,45630,58906,33354,12251,75433,52740,42181,47073,90032,34188,62037,22770,94013,53693,54225,21550,81299,72388,24871,28223,50786,58131,32296,89187